Sport Makes A Difference

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Sport Nova Scotia Expands Pilot Program to South Shore Region

Sport Nova Scotia's new Community Sport Development Coordinators. From left, Dean Morley (Cape Breton Region), Stephanie Spencer (Highland Region), Nicole Larade (South Shore Region), Andrew Ling (Halifax Region).

LUNENBURG, NS (Friday, November 4, 2011)  – Identifying and strengthening sustainable sport opportunities in the South Shore region is the mission of a recently expanded community sport development program from Sport Nova Scotia in partnership with the Nova Scotia Department of Health and Wellness.

“Increased engagement in sport, particularly among young people, has so many benefits at the individual and community levels,” says Jamie Ferguson, CEO of Sport Nova Scotia. “Studies have shown that participation in organized sport contributes to crime prevention, poverty reduction, academic achievement, and building capacity in communities. We see this program as a great opportunity to get more people participating and reaping all of those benefits.”

Originally launched in the Annapolis Valley in August 2010, the program’s recent expansion now includes coordinators in each of Cape Breton, South Shore, Halifax, and Highland regions.

This has created a new opportunity for Nicole Larade who was hired as the Community Sport Development Coordinator. Working from her base in the Health and Wellness office in Lunenburg, Nicole is partnering with community sport organizations, schools and community groups from Hubbards to Yarmouth.

Debbie Smith is the South Shore Regional Representative with the Nova Scotia Department of Health and Wellness. “We are pleased to partner with Sport Nova Scotia on this progressive project. In her new role, Nicole will also help us identify program needs and sport development opportunities from the playgrounds to the local arenas and sports fields.”

A soccer and basketball player, Nicole also competed nationally in track and field. She has a Recreation degree from Acadia University and has worked in various fields of recreation. Prior to joining Sport Nova Scotia she was the Active Living Coordinator with the Town of Springhill. She also worked with Bluenose Coastal Action Foundation, a non-profit environmental organization, as an education coordinator.

“I have always had a strong love for sport and sport development. I’m looking forward to working with recreation directors, community sport organizations and provincial sport organizations to find ways to enhance existing programs and grow new opportunities for sport in the South Shore,” she says.


For more information, please contact:
Carolyn Townsend
Director, Public Relations & Communications
Sport Nova Scotia
5516 Spring Garden Rd, 4th floor
Halifax, NS B3J 1G6
Tel: (902) 425-5450 ext 321
Cell: (902) 830-7227

5516 Spring Garden Rd., 4th Floor, Halifax, NS B3J 1G6