In order to prevent unethical conduct in sport, the positive values we seek must be committed to and prioritized across all stakeholders in the sport system. When sport is values-based it has the power to positively influence behaviour, in turn creating a culture that can instill character, strengthen communities, and increase opportunities for excellence. The Nova Scotia Safe Sport Working Group (SSWG) recognizes True Sport as an approach to foster a sporting culture in the province that will not only protect it from the threats to sport, including maltreatment, but also maximizes its potential as a valued public asset.
Goals and Objectives
The Nova Scotia True Sport Athlete Ambassador Program will engage and inspire a diverse cohort of athletes, who already believe in and live True Sport, to use their voice and influence to share their passion with others. The program will target athletes nominated by Support4Sport vip coaches in the province of Nova Scotia from the playground to the podium, highlighting the power of sport at all levels. The goal of this program is to increase True Sport awareness, understanding and engagement within communities throughout the province by way of influential athletes who are leaders in the activation of True Sport. This project is a component of Nova Scotia’s upstream approach to its commitment to safe sport.